About Us

At Value Financial Protection, we simplify the complex world of insurance—so you can protect what matters most. Our goal is to empower seniors, individuals, and families with coverage that fits your life, not someone else’s sales quota.

Get to Know Us

Get to know who we are and how we make insurance simple, personal, and stress-free.
Watch this short video to meet your guide and see how we’re here to help.

The Heart Behind the Mission

Value Financial Protection was founded by Latonia Henry—someone who truly cares about helping people protect their health and their future. With years of experience and a passion for making insurance understandable, our founder built this company to serve, not sell.

You’re not just a client here. You’re a VIP.

Picture of Latonia Chambers-Henry, founder of Value Financial Protection. African-American woman with long curly hair wearing a white and red headband, red top, and red lipstick, smiling outdoors with a blurred green background.
Three generations—an older woman, an adult woman, and a young child—smiling and hugging each other in a cozy living room with bookshelves in the background.

Why We're Different

Our Values

Integrity

We do what’s right, not what’s convenient.

Compassion

You’re more than a policy number.

Transparency

No fine print or hidden surprises!

Service

We’re here before, during, and after enrollment.

Let’s protect what matters—together.